film, directed by Baiiiie
Waish and art directed by
the designer, of modei Kate
Moss dressed ethereaiiy in
organza ruffies into the
show, which was projected
as a hologram (9).
10, Production stiii for the
Alexander McQueen
Autumn/Winter 06/07
show, which shows the set
and hologram in itsfuil
glory. Production for all
McQueen shows shown
here is by Gainsbury and
Whiting.
pilot and going through a simulation of
itself."
Creativity at least was back in
evidence in the recent
Alexander McQueen ready-to-wear
Autumn/Winter 06-07 show in
Paris, McQueen, while a trailblazer for
conceptual shows early in
his career, has been producing
disappointingly sober shows of
late. Yet this show suggested something
of a return to form as a
strong collection of clothes that draw
on his Scottish roots was
joined mid-performance by a hoiogram of
an ethereal Kate Moss
in organza ruffles, in a video shot by
director Baillie Walsh and art
directed by the designer.
So if McQueen can do it why can't other
major brands? For
renowned set designer Simon Costin, who
has collaborated with
designers Including McQueen and
Givenchy, many of the
restrictions are financial.
"Dozens of designers would love to do
shows like this but nobody's spending
the money," he says. "It's
a shame as it's that stuff that gets
watered down and that makes
a change within design. You tend to
find it at the beginning of a
designer's career and then at the very
end, but everything in
between is bog-standard and totaily
wearable,"
One solution to the money problem is
for the industry to
diversify, adding to the traditional
ways of showcasing work and
finding new creative ways of displaying
designs and reaching new
audiences. Top-end designers are now
regularly collaborating with
high street brands in order to spread
their designs to a wider
audience at a more reasonable budget. yanzic0508.
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