five-pocket models that are really an offshoot of our Brittbaggy styles in jeans

George Wechsler, general manager, women's wear, for Gitano, called denim shorts "extremely hot sellers at retail. Right now, it's pure basics--derivatives of the five-pocket jean. But fashion basics are doing better--updated five-pocket styles with waistband trims, belts, and a little bit fuller cut. That looks like a trend for next year. Vintage stone wash is very strong and white has come on big. Bleach wash looks good for the future and we see yarndyes as becoming very important. We've done extremely well already with yarndyes in little checks, stripes, and patterns like that, all in blue.

"We have a sense that the Dirty Dancing look will be back. It never really died and we see that in yarndyes also. Shortalls and rompers should be a bigger piece of the inventory in spring '95 also. They all have blue denim shorts and they'll be looking for a change. For example, the fact that white has done so well recently shows they are ready for a change in color, finish, or cut," he explained.

But at the moment, especially among more mature missy customers, the standard five-pocket is still the big seller. Pattie Eakin, merchandise manager for Brittania women's wear, said that "generally speaking, since we usually aim at an older or more mature customer, our styles are rather basic, five-pocket models that are really an offshoot of our Brittbaggy styles in jeans. We're more classical--indigo sells best or what we call our 'bayside stripe,' a narrow indigo and white striping. We've also done very well with white. We've shown natural as well, and this past year, in the upper retail tiers, natural and beige stories have been very important. Going forward, we feel they'll be good in mass merchants as well. I don't see the shorts business as slowing up at all. The seasons seem to be stretching out in fact--we start shipping for January and there's still a lot of shipping in mid-summer, so you're talking about a six-month shipment window for shorts." yanzic0504

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