China’s luxury online shopping is entering the running state

Although domestic luxury B2C has experienced difficults of authorization and squeezing of foreign giants in last year, but only in the first half of last year, China’s luxury shopping deals rose 58%, to 13.5 billion yuan. In shangpin CEO zhao’s view, the “China’s fashion luxury shopping is now entering a benign development stage, the new competition pattern is forming”.

The size of the market increasing largely

Giant’s incoming one after another

According to the well-known consulting firm bain & Co. issued the 2012 China luxury market research report, the Chinese consumer has become the world’s luxury goods consumption group, the Chinese luxury consumption accounts for 25% of the total amount of world, in terms of geography, China has now replaced Japan as the second largest luxury market, second only to America.

And the data from the China e-commerce research center, according to the first half of last year, China’s luxury shopping deals already amounted to 13.5 billion yuan, increasing rate is up to 58% compare to the last year, as 5 times as the mount of luxury goods online shopping in 2009.

Such a large market space, the fashion and luxury retailers are itching for the Chinese market at home and abroad. At present, the domestic saite shopping mall and the intime department store, etc. Traditional offline high-end shopping malls have launched their own online store. Already make enough popularity in mainland I.T and two lane crawford in Hong Kong fashion boutique and synchronous development of its online mall.

In respect of international forces, including the United States high-end department storesnieman margot, amazon’s Shopbop.com, world famous luxury fashion online shopping Luisaviaroma and British online shopping giant net-a-porter and Italy’s famous fashion electricity Yoox, etc., all also through various channels into China market.

For each big brand’s entering, competition is inevitable.

Authorization problem has solution

Industry competition has upgraded

although domestic fashion luxury shopping market has just entered the state, all brands have their opportunity, but the quality goods network on behalf of the domestic luxury electric companies have a greater chance.

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